PPC/PPC ADVERTISING/ADWORDS CAMPAIGN/GOOGLE PPC /YAHOO PPC
Monday, July 23, 2012
Saturday, July 14, 2012
PPC & Pay per Click Advertising;SEM on Google
About Google.com - The Search Engine leader and PPC
PPC (pay per click) on Google, also known as Google Adwords, is Google's text-based advertising system. All ads under the Google pay per click are advertised on Google.com and on its partner's websites. In a Google pay per click, programme you can create your own ads and choose your keywords. Google for PPC also features tools that you can use to control the cost of your ad. Of course, in any PPC program the advertiser does not have to pay anything just for displaying his advertisement, the payment starts when his ads are clicked.
Pay per click Google: Pros and Cons
First the pros
Bid rates on advertising; Google Pay per Click programs are not fixed and are forever varying. If you bid 50 cents on a keyword and the next guy has 51 cents, then your ad is less likely to show up than the guy who has bid just 1 cent extra. You can play the same game too. But remember, if your budget is tight this can be a very big disadvantage.
Certain keywords on Google are very costly and there is hell to pay if they do not work. Then there is always the high chance of click fraud. The point is Google's vast reach can really cause a huge dent in your advertising budgets.
In many cases, the visitor-to-customer conversion ratio is very poor.
Google AdWords: Tips
Every PPC search engine has its own quirks and the same applies for Google PPC too. Here are some tips that you can use to exploit the Google PPC to your advantage:
Vishal Agnihotri
+918459797821
PPC (pay per click) on Google, also known as Google Adwords, is Google's text-based advertising system. All ads under the Google pay per click are advertised on Google.com and on its partner's websites. In a Google pay per click, programme you can create your own ads and choose your keywords. Google for PPC also features tools that you can use to control the cost of your ad. Of course, in any PPC program the advertiser does not have to pay anything just for displaying his advertisement, the payment starts when his ads are clicked.
Pay per click Google: Pros and Cons
First the pros
- Google PPC helps you in creating your own ads and clues you on to savvy keywords.
- The best thing about Google pay per click is the robustness of their search engine. Search for any word or phrase on Google and you will find that the sponsored links (the PPC ads) are just as relevant as the natural search results. This is why marketing experts r ecommend Google pay per click as they feel that it directs the PPC ads to the actual users.
- You can advertise on Google even if you are a small businessman. The initial deposit that an advertiser has to pay on Google PPC is a lowly $ 5. Once you have deposited the money, you can even set your ad budget to as low as ten cents a day! Google Adwords makes a lot of sense to small businessmen.
- Google has a huge following across the world. You can be sure that a massive number of Google's visitors are viewing your ad.
- Google allows you to limit your ad reach by specifying the geographical location where your ad should be seen. That is a big advantage if you want to advertise on Google but have a product or a service that caters to a particular location.
- Google PPC is very friendly - it allows you to pause your campaigns anytime you wish. So, if you feel you are overspending, just hit the pause button on Google PPC and take a breather.
- It gives you real time tracking (3-hour gap) of clicks, costs incurred, impressions generated. Their MIS (Management Information System) is really good.
- Because Google PPC is affordable, easy and fast, many advertisers prefer to collect customer data using Google PPC, rather than selling their wares to the Google's visitors at first go.
Bid rates on advertising; Google Pay per Click programs are not fixed and are forever varying. If you bid 50 cents on a keyword and the next guy has 51 cents, then your ad is less likely to show up than the guy who has bid just 1 cent extra. You can play the same game too. But remember, if your budget is tight this can be a very big disadvantage.
Certain keywords on Google are very costly and there is hell to pay if they do not work. Then there is always the high chance of click fraud. The point is Google's vast reach can really cause a huge dent in your advertising budgets.
In many cases, the visitor-to-customer conversion ratio is very poor.
Google AdWords: Tips
Every PPC search engine has its own quirks and the same applies for Google PPC too. Here are some tips that you can use to exploit the Google PPC to your advantage:
- Google rewards its advertisers if their ad has a good click-through rate. Google PPC's model of pricing is not just based on keywords alone; it also takes into account the click-throughs as well. So if you have released a well-written relevant ad that is generating a good number of click-throughs, expect a cost-cut by Google.
- Do not enter into any kind of bidding war. Instead, be creative and write catchy pages, and design your landing pages in such a way that you get the desired results.
- Mention your product's price in your ad in a clever way. This will keep freeloaders off and you will save money.
- In Google PPC you can specify that when certain keywords are searched for, your ad should not show up: for example, free, cheap, crack, gallery, etc. If you specify these "exclusions" then you will get rid of unwanted and expensive traffic.
- Do not bid at the top nor bid the lowest. Remember, being seen at the top position means nothing so long you are there on the first page of search results.
- As Google PPC is syndicated, you must hunt around to place your ads not just on Google but also on sites that have syndicated Google's content. For all you know, your target audience may well be found on such a site.
Vishal Agnihotri
+918459797821
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PPC Or Pay per click advertising
This is one of the most popular methods of internet marketing methods where a top website hosts an ad for which the advertiser pays the website each time the ad is clicked. They mostly depend upon the keyword and they must be completely relevant to the product and the target market.
The speed at which the pay per click campaigns work is the most advantageous aspect. You can get to know the result of your strategy very quickly and this enables you to make the changes at once. Once you decide over the budget and the right keywords for usage, you can start off with the PPC management campaigns and when done in the right manner can reap the results very quickly.
Based on your marketing strategy, the targeted traffic can also be brought to your website and when the visitors to your website are attracted towards your products or services, there can be no doubt about the increase in the business and eventually in the profits. The brand you own gains an instant recognition as well.
The flexibility that the PPC management campaigns provide is another important feature that is worth a mention. When you find your strategy not working to your expectation, you can change the strategy including the keywords and other features in the advertisement.
You can attract the target customers without much effort and when this is done with respect to targeted ppc advertising you can also catch the attention of the customers from a particular area too. You can use your intellect on your own to woo the customers in an easy way. One of the most beneficial aspects about the internet marketing is that there is no restriction for the marketing time and the marketing area. The businessmen don't even require spending much of money in the advertising and internet marketing companies like utilizing other marketing methods.
Internet marketing can be done in many ways and some of them are Pay per click advertising, marketing through emails, search engine marketing, banner advertising, seo services, blog marketing and article marketing. Each of these methods has a uniqueness of its own and requires a special strategy to derive success.
PPC Marketing Strategies?
"Pay per click marketing works well"
"Pay per click marketing hits you where it hurts".
Both these statements are true depending how you strategize, plan, produce, and manage your PPC ad campaign. Before you even think of PPC advertising, you have to get your basics right, or be prepared to even go kaput.
Basics of PPC search engine marketing
Here are the basic tenets of PPC marketing solutions:
Figure out what will please your target audience
You might be selling a new product and your customers may want a free trial. Or, you might be offering SEO (Search Engine Optimization) services and your customers may want to see your samples or check out your references. So, every product or a service will have some intrinsic features attached to it, which a potential customer would like to try out. Figure these out right at the start, and you are already on your way.
Get your Calculation right
Assume you are selling a product that is worth $ 40 and your profit margins are 25%, and assume that the average bid amount you are spending on your PPC campaign is $ 3 per click. Let us say you get 2000 visitors and 300 of them (15%) get converted to customers. So, you have spent $ 6,000, grossed $ 12,000, made a gross profit of $ 3,000, but have ended up actually losing $ 3,000. Such a campaign is not worth it! Hence, it is very important to do a breakeven analysis before doing a PPC campaign.
Place your ad on the right website
Google, Yahoo, and Ask are the major players in the PPC market. But there is life beyond them, and smaller search engines - which are cheaper too - may just be your cup of tea. Alternatively, you may not need a search engine to advertise your product. For example, if you want to market a software product, you would be better off placing your PPC ad on sites that offer downloads, such as download.com. On the other hand, if you are selling an in dustrial product then your potential customers are more likely to frequent an industrial products finder search engine rather than Google or Yahoo. If you place your PPC ad on the wrong website then you can kiss your money goodbye.
Write accurate ads
Don't hype up things in your ad. Instead, use simple but effective "chicken soup" language. Words that enthuse and make people act are recommended. The basic thing is: Write a good, effective ad. If you can't do it, get professional help. Whatever the case may be, just do it right. And don't forget to get the right keywords, both in the ad title and in the phrases that follow.
Ad testing
Before launching the PPC campaign, test out your PPC ad and check for errors, landing page errors, etc.; get everything right before you begin.
These are the basics of any PPC campaign. Get them right, and your job's done. Get them wrong, and you will be reading this guide all over again.
PPC Advertisements: Advantages and disadvantages
Normally, an advertiser will want a PPC campaign going if:
Vishal Agnihotri
+918459797821
PPC Or Pay per click advertising
This is one of the most popular methods of internet marketing methods where a top website hosts an ad for which the advertiser pays the website each time the ad is clicked. They mostly depend upon the keyword and they must be completely relevant to the product and the target market.
The speed at which the pay per click campaigns work is the most advantageous aspect. You can get to know the result of your strategy very quickly and this enables you to make the changes at once. Once you decide over the budget and the right keywords for usage, you can start off with the PPC management campaigns and when done in the right manner can reap the results very quickly.
Based on your marketing strategy, the targeted traffic can also be brought to your website and when the visitors to your website are attracted towards your products or services, there can be no doubt about the increase in the business and eventually in the profits. The brand you own gains an instant recognition as well.
The flexibility that the PPC management campaigns provide is another important feature that is worth a mention. When you find your strategy not working to your expectation, you can change the strategy including the keywords and other features in the advertisement.
You can attract the target customers without much effort and when this is done with respect to targeted ppc advertising you can also catch the attention of the customers from a particular area too. You can use your intellect on your own to woo the customers in an easy way. One of the most beneficial aspects about the internet marketing is that there is no restriction for the marketing time and the marketing area. The businessmen don't even require spending much of money in the advertising and internet marketing companies like utilizing other marketing methods.
Internet marketing can be done in many ways and some of them are Pay per click advertising, marketing through emails, search engine marketing, banner advertising, seo services, blog marketing and article marketing. Each of these methods has a uniqueness of its own and requires a special strategy to derive success.
PPC Marketing Strategies?
"Pay per click marketing works well"
"Pay per click marketing hits you where it hurts".
Both these statements are true depending how you strategize, plan, produce, and manage your PPC ad campaign. Before you even think of PPC advertising, you have to get your basics right, or be prepared to even go kaput.
Basics of PPC search engine marketing
Here are the basic tenets of PPC marketing solutions:
Figure out what will please your target audience
You might be selling a new product and your customers may want a free trial. Or, you might be offering SEO (Search Engine Optimization) services and your customers may want to see your samples or check out your references. So, every product or a service will have some intrinsic features attached to it, which a potential customer would like to try out. Figure these out right at the start, and you are already on your way.
Get your Calculation right
Assume you are selling a product that is worth $ 40 and your profit margins are 25%, and assume that the average bid amount you are spending on your PPC campaign is $ 3 per click. Let us say you get 2000 visitors and 300 of them (15%) get converted to customers. So, you have spent $ 6,000, grossed $ 12,000, made a gross profit of $ 3,000, but have ended up actually losing $ 3,000. Such a campaign is not worth it! Hence, it is very important to do a breakeven analysis before doing a PPC campaign.
Place your ad on the right website
Google, Yahoo, and Ask are the major players in the PPC market. But there is life beyond them, and smaller search engines - which are cheaper too - may just be your cup of tea. Alternatively, you may not need a search engine to advertise your product. For example, if you want to market a software product, you would be better off placing your PPC ad on sites that offer downloads, such as download.com. On the other hand, if you are selling an in dustrial product then your potential customers are more likely to frequent an industrial products finder search engine rather than Google or Yahoo. If you place your PPC ad on the wrong website then you can kiss your money goodbye.
Write accurate ads
Don't hype up things in your ad. Instead, use simple but effective "chicken soup" language. Words that enthuse and make people act are recommended. The basic thing is: Write a good, effective ad. If you can't do it, get professional help. Whatever the case may be, just do it right. And don't forget to get the right keywords, both in the ad title and in the phrases that follow.
Ad testing
Before launching the PPC campaign, test out your PPC ad and check for errors, landing page errors, etc.; get everything right before you begin.
These are the basics of any PPC campaign. Get them right, and your job's done. Get them wrong, and you will be reading this guide all over again.
PPC Advertisements: Advantages and disadvantages
Normally, an advertiser will want a PPC campaign going if:
- His business is a start-up and he needs some kind of exposure online. Of course, this is assuming that he has the necessary funds - venture capital or borrowed money - in the bank.
- His competitors are fast outstripping his business because they are luring online customers, whereas he does not have a web presence or if he has his site is not attracting customers.
Vishal Agnihotri
+918459797821
Friday, July 13, 2012
Google Adword Delhi-google Ads Delhi
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Google adword provides a perfect solutions to the Manufacturer;Exporter;Supplier;& Service provider
through campaign managements. As Adwords is the best & easiest way
to promote the website on first page with the top ranking on Google search engine. Adwords gives best output through instant visibility. Our company provide best solution for online marketing through SEM.
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Advantages from Google AdWord are extremely beneficial to any business and score high in any comparison to any other media. Some of the advantages are:-
· Through Google Adword Your ads are triggered by specific keywords you choose, so when someone searches for what you offer, they'll see your ad.
· Over
45 million people are online in India, and the Google network reaches
over 86% of them. In this model you feature in the sponsored link
of Google.com and its partner sites with your chosen keywords (target
out the region)
· Through Google Adword ; Choose the area you want to target i.e. states or cities for india, or countries for international market.
· Through Google Adwords Target all your products or services with unlimited keywords.
· For Google Adwords Pay or Charges only when your target customer visit your website.
· On Google Adwords Ad shown when your potential customer search for your products.
· Through Google Adwords Changes in keywords, target audience or area and campaign at no time.
· Through Google Adwords Full control on daily spending or can make any changes in your budget.
· Through Google Adwords Get the analytics of the visitor visiting your website i.e. area, time, source, entrance path, and many more.
· Through Google Adwords Target your ad on lakhs of search partners site like Orkut;Google + etc.
· Through Google Adwords Optimization and regular updation of your campaign.
· Through Google Adwords get Higher position at lower cost.
Here are Good Reasons to choose our optimization services:
We can create an AdWords campaign
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With this data we can strengthen our marketing initiatives for you, and
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A good campaign involves knowing how to reach users that will then contact you and who are interested in your product. It's important that users visit your website, but it's even more important to gain potential clients that will contact you and purchase your product. This is the basis of my strategy for campaign optimization An above all in the last few years, We have managed 10 million worth of AdWords campaigns within many different fields in India and Abroad.
A good campaign involves knowing how to reach users that will then contact you and who are interested in your product. It's important that users visit your website, but it's even more important to gain potential clients that will contact you and purchase your product. This is the basis of my strategy for campaign optimization An above all in the last few years, We have managed 10 million worth of AdWords campaigns within many different fields in India and Abroad.
The bottom line being that: Google AdWord is
one of the easiest, cheapest, quickest and most cost-effective mediums
for which to advertise your business. So think about the growth
perspective this offers, and have a real vision for your future.
No tie-in contracts, judge us on our performance
Regards
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